Design Thinking and The Lean Start Up

Editors note: While some may consider Design Thinking and the Lean Start Up methodology competing, in my view they compliment each other quite well.  This post is my view on how they can be integrated to help organizations succeed.

The importance of design cannot be understated.  It is a premise that most readily accept, especially when it comes to product design; but when we take an honest assessment of the results of our projects (or initiatives), in retrospect, many of our designs – system designs – are poor.  Problems and opportunities are identified, and a solution is visualized, but at the end of the day, the vision rarely materializes as originally seen.

Design Thinking incorporating the Lean Start Up can help.

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