Design Thinking and The Lean Start Up

Editors note: While some may consider Design Thinking and the Lean Start Up methodology competing, in my view they compliment each other quite well. Β This post is my view on how they can be integrated to help organizations succeed.

The importance of design cannot be understated.Β  It is a premise that most readily accept, especially when it comes to product design; but when we take an honest assessment of the results of our projects (or initiatives), in retrospect, many of our designs – system designs – are poor.Β  Problems and opportunities are identified, and a solution is visualized, but at the end of the day, the vision rarely materializes as originally seen.

Design Thinking incorporating the Lean Start Up can help.

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